Artificial Intelligence (AI) is not a new concept, but it is only in recent years […]
The adoption of disruptive digital technologies in the consumer products industry
Spotlight on Blockchain
Disruptive technologies are often redefining the way consumer products companies are doing business. Blockchain can potentially help them create more value, achieve operational efficiencies, and enhance customer experience.
Disruptive digital technologies, such as Blockchain, Artificial Intelligence (AI), digital reality (DR), and cloud, are potentially ushering in a new era of productivity for consumer products companies. These technologies are not only helping spur efficient internal processes, innovation, brand growth, and profitability, but also enhancing the consumer experience. Addressing the potential of Blockchain, this is the first article of a short-article series on the theme of disruptive digital technologies. To realize the full potential and benefits of disruptive digital technologies, consumer products companies can benefit from understanding where they are on their journey to digital maturity and how they can implement these technologies to meet their digital transformation goals.