Everyone has an opinion about it, but not many organisations are actually doing anything. Therefore, […]
The adoption of disruptive technologies in the consumer products industry
Spotlight on Artificial Intelligence
Consumer products organizations can leverage artificial intelligence solutions to improve efficiencies, personalize offerings, and achieve a coveted outcome—consumer delight.
Artificial intelligence (AI) is one of several disruptive technologies that consumer products’ companies can deploy to further advance their journey to digital maturity. AI technologies “perform and/or augment tasks, help better inform decisions, and accomplish objectives that have traditionally required human intelligence, such as planning and reasoning from partial or uncertain information and learning.”1 As such, AI technologies can potentially strengthen a company’s competitive advantage in the marketplace and enhance the customer experience.